Cara Content
Every piece of content is an opportunity to strengthen a connection with the people you want to reach.
Cara Content is my copywriting businesses, which I created to draw big themes into the ordinary, to give depth to your marketing. Without this, nothing works. Trust me, I’ve lived it for over ten years. Tactics are not enough.
My work tends to live in the gap between what you want to say and what you want it to do. I create substance, even in the shortest content piece. It all matters.
My Specialisms
Brand Framework - An amazing business asset, a Brand Framework establishes the tone of voice for your brand, with value and customer propositions, mission statements, keywords and guidance on how to write for you.
Content Review - I can audit and review marketing collateral or web copy, for a clear, honest view on where you are, with practical advice on where you could go with your marketing.
Articles - From FAQ pieces to longer-form opinion content, with original research and a fresh, interesting take, I’ve written every length of article you can imagine.
Interviews - Customers love knowing more about who you are. Show them! I’ve interviewed directors, MDs and more to extract and highlight the key people behind your brand. These types of content pieces perform really well. Try it.
Press Releases - I’ve had clients featured on TechCrunch, Fortune and the FT, among others. Let me craft a story for you that journalists will actually want to share.
Website Content - Web copy is such a joy to write. I love it. I can draft entire websites for you, with lots of collaboration so I understand your motivations. This type of engagement really comes through in the result.
Email Copy - Emails are a powerful way to get the attention of customers - but only if they’re good. You can take a few risks on email and show some personality. Let me help you.
LinkedIn Posts - LinkedIn is still such a content opportunity, particularly for B2B businesses. You can repurpose your content in smart LinkedIn posts. I can help with the content creation and advise on posting strategy - I have a lot of experience.
Agency
I collaborate with agencies and their clients to take the pain of your content projects. With higher-level content, you need an experienced writer who can guide your clients - and your account managers.
Asking the right questions and leading the process is where real trust is built. And where real trust is, important work comes about.
You choose the positioning - let’s just concentrate on delighting your clients and doing great work.
Don’t just take my word for it.
Read some testimonials.
Real words from real clients, who love what we did together.