Copywriting.
Cara Content is my copywriting business, which I created to bring depth to your marketing. Without this, nothing works. Trust me, I’ve lived it for over ten years. Tactics alone are not enough.
I create substance, even in the shortest content piece. It all matters.
Specialisms
Tone of voice setting.
Articles.
Interviews.
Downloads.
Web copy.
Email.
Newsletters.
Copywriting Testimonials
“Ciara is one of those super gems in life that you sometimes meet and get to work with.
“She is nothing short of an outstanding professional who always delivers over and beyond in her work.
“Her experience in all things content is vast and she always, proactively, thinks with us on the next content dynamic or cutting edge.
“Her work and commitment is Tier 1.
“More importantly for me is the fact that she is a great free soul that truly has a heart in all she does.”
- Sebastian Owen, Founder and CEO, HIPSTO.
“Working with Ciara has really helped me to communicate regularly, and thoughtfully, with my brand's audience.
“She often writes with real emotion and produces phrases that resonate strongly.
“She's also able to link together quite disparate concepts with limited input - I think that comes from her solid understanding of what we're trying to achieve as a brand, and who we are. We've got into a great rhythm of discussing, drafting and editing and we're now covering more in less time.”
- Daniel Scott, Founder and MD
“Ciara is a talented writer, and her content is always intelligent and compelling, even with difficult or technical subjects.
“She brings strategic experience to the table and hasn’t shied away from being direct with her advice, which I’ve really valued.
“Ciara is also just a great person to work with, and so engaging in any situation with a mix of stakeholders. ”
– Simon Rea, Chief Commercial Officer
“Ciara has a great instinct for taking dry or difficult content and turning it into something people will actually want to read!
“She brings a strategic eye to guide clients on where their content should be, what the audience should feel and how to progress along the desired path.
“Her work has been an important part of our growth.”
– Lyndsey McCullough, Account Director
“What impressed me when working with Ciara was how she took time to really understand what was needed; not just the story the website should tell, how it should work, and its style, but also – very importantly – the personality and motivations behind it.
“The process was easy: sharing and reviewing copy, and also having really clear and focused discussions. The result not only looked and sounded good, but also felt right.”
- David Booth, Founder
"Ciara has been an invaluable addition to our creative output.
“Her content is always engaging to read no matter what the subject. Equally important is her ability to take a brief and read between the lines, do some research, ask the right questions and fundamentally understand where the work needs to go to get to the desired outcome.
“When you work with Ciara, you get much more than just copywriting. Her background in agency has made it so that she's well versed in advising on more than just the copy: she can see the bigger picture for the company and make strategic suggestions around marketing and PR, which is appreciated and invaluable."
- Stu Brown, Marketing Director